Gallery
About event
1. The only event of the brand show format in Eastern Europe.
2. More than 60 global and Ukrainian brands with exclusive interactive stands and activities.
3. A community interested in the brand industry, street art, music, and pop culture phenomena.
September 14-15, Kiev will host the largest brand show and street culture festival in Ukraine, Don’t Take Fake. This time, the site dedicated to urban subcultures, street fashion and street art will be twice as large as the previous one.
The ninth event will be held in the M82 space on Podil, already known for the projects adidas The BASE Kyiv, Cxema x Boiler Room and Kyiv Wine. On 15,000 square meters, global and Ukrainian brands will for the first time show their new collections and campaigns in interactive stands, sports and art zones. In addition to this, the program includes an updated lecture format and several film screenings, on the food court - only your favorite Kiev points, and around you - thousands of people who are open and interested in the industry of brands, street art, music and pop-cultural phenomena.
Traditionally, the festival will include skateboarding, BMX and rollerblading competitions, as well as breakdance battles and a streetball championship. Registration for all disciplines will open online in August.
More about don't take fake
For nine years now, the Don't Take Fake team has been developing a culture of brand communication with the audience and working to create a community that thinks globally and is free of stereotypes. Now the event is included in the 11 largest brand shows in the world, including New York Hypefest and Moscow Faces & Laces, working in B2C format and becoming a platform for communication of the world's largest brands.
In 2018, Don’t Take Fake gathered more than 60 international and Ukrainian brands and 12,000 visitors to the Toronto-Kiev complex. In addition to two floors and a terrace, the building then used a segment of Bolshaya Vasilkovskaya Street to create the largest mobile skate park in Ukraine, hold the final of the Ukrainian Streetball Cup and present the work of street art artists.
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