All-Ukrainian conference on sports marketing
27 May 2026, Wed.
09:00 - 23:00
КВЦ PARKOVY
Kyiv, Паркова дорога, 16а
Why should you attend SBC Summit Ukraine 2026 in Kyiv?
- The fifth anniversary summit with approximately 1,500 participants and over 60 top industry speakers.
- Participation of leaders from sports, business, marketing, and media with real cases and hands-on experience.
- The largest sports marketing platform where sports and business unite to develop the industry.
SBC Summit Ukraine 2026 in Kyiv
The fifth anniversary SBC Summit Ukraine 2026 will become the largest gathering of industry leaders: approximately 1,500 participants from across the country and more than 60 top speakers — club executives, federation and league representatives, marketers, media professionals, athletes, and entrepreneurs.
The event will take place at a new, powerful venue — the Parkovy Convention and Exhibition Center, one of the largest congress centers in Kyiv. Speakers at SBC Summit Ukraine 2026 include professionals with real experience and practical case studies: Minister of Youth and Sports Matvii Bidnyi, President of the National Olympic Committee of Ukraine Vadym Huttsait, football legend Oleksandr Shovkovskyi, Olympians Daria Bilodid, Stanislav Horuna, Olha Saladukha, and Liudmyla Luzan, KAN Development founder Ihor Nikonov, Ihor Marynych from Adidas Ukraine, Ihor Zaychuk from MEGOGO, Yevhen Zingerman from Netpeak, and more than 40 additional industry voices. This is the largest sports marketing platform where Ukrainian sport speaks the language of business, and business gains tools for growth and development.
Scale, networking, and new opportunities for the industry
Participants can expect the scale and energy of a milestone summit — the largest audience and most ambitious program in the history of SBC Summit Ukraine. High-quality networking will bring together more than 1,500 professionals: from club and federation owners to marketing directors, media managers, and athletes. Partner zones will also feature interactive activations from leading brands and companies. The program will include practical case studies and tools that can be applied immediately, as well as a space for new partnerships — sponsorship deals, media projects, brand collaborations, and strategies for 2026–2027. The modern Parkovy Center venue will ensure comfort, powerful sound, a large stage, and convenient logistics. After the event, participants will gain access to the Sport&Business Club community — a professional industry network. This is an event that focuses not on “how it was,” but on “how it will be” in 2026–2027. If you are shaping the future of Ukrainian sports — this is your event of the year.
Where to buy tickets for SBC Summit Ukraine 2026 in Kyiv?
We are waiting for you on May 27 at the Parkovy Convention and Exhibition Center.