How can businesses and customers thank the Defense Forces?
The main conclusion of the year (as well as the previous ones) is that life and business in Ukraine are possible thanks to the Defense Forces.
This applies to all businesses, including the ability to organize and attend events (concerts, performances, stand-ups, family events, etc.) that are important and necessary to maintain one's mental health.
Below we will tell you how Concert.ua organized donations directly to the Come Back Alive Foundation when customers make transactions and reached the amount of 570 thousand UAH per month.
We thank and honor each and every person who has defended and is defending the sovereignty, statehood and territories of Ukraine. We support the collection from our own funds, as well as create conditions in which our customers can conveniently donate to the Defense Forces to thank them for the events.
In 2023-2024, the fund we created transferred more than UAH 10 million to the needs of defense and the rear. These are funds from our profits, as well as funds from customers who refused refunds for events canceled in 2022. Thank you! But support must be constant.
At the end of May 2024, we added a block on the Thank You Page (the page about a successfully paid order) for donating directly to the Come Back Alive Foundation.
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The client had to choose 5/10/15% or specify their own amount, then click on "Thank you" and make a payment on the Liqpay payment service page.
The conversion rate was low, with the vast majority of customers choosing 5% and none choosing their own amount.
That's why we changed the block in 4 weeks: we left only 5, 10, and 15%, with 10% as the default choice and all that was left was to click "Thank you" and make a payment using any of the methods available in Liqpay.
We also added a donation block to the page from which customers can download their tickets at any time and placed a link to it in the email about successful payment.
The average daily revenue doubled, but the conversion rate was still low.
The next steps increased the daily fees by another 5 times, and in December we reached the figure of 570 thousand UAH per month. Here's how it happened.
Liqpay has a payment splitting technology. In mid-November, when ordering tickets and choosing a card payment method, we started adding the item "Thank you to the Defense Forces" to the cart by default - % of the order amount. After payment, this donation is automatically sent to the account of the "Come Back Alive" in Liqpay, we do not receive these funds.
It should be noted that these 3% (on average, up to 50 UAH) are added to the cart only when customers pay for the order with a card in Liqpay. And Concert.ua also has an ultra-fast checkout: the customer selects tickets, clicks on the Apple Pay or G-pay button, and pays immediately without having to log in or enter their phone number, email, and name. Currently, about 70% of our transactions are completed in this way. After successful payment, customers see a donation block (5/10/15%). But only a few percent of customers donate from this block.
86% of all donations now come from orders to which we add Gratitude to the Defense Forces by default. And now the most interesting part.
Almost half of all customers do not turn off the donation, that is, do not remove an additional 3% of the ticket order amount from the cart! Many thanks to everyone who supports our initiative to help the Defense Forces.
We urge businesses, especially service businesses, to consider such a model, choose a reliable transparent Fund and realize the opportunity for customers to thank the Defense Forces.