Shugar

• Real name – Oleg Vasylevich Shkarpeta
• Date of birth – August 31, 1995
• City – Khmelnytskyi (Ukraine)
• Language – Ukrainian
• Activity – singer, songwriter, blogger
• Genre – hip-hop, dance-pop, radio chanson

History of the artist's development

Shugar is the stage name of Oleg Shkarpeta, a Ukrainian singer, songwriter and blogger. Oleg was born in Khmelnytskyi and from childhood felt a craving for music and creativity. The young man always loved to sing not alone, but for the audience. He was looking for places where he could share his voice and emotions with a large number of listeners.

In 2016, the future star of the show business industry made his debut as a street musician, performing popular covers and gaining his first fans right on the streets. At the same time, he began hosting festive events. This experience not only taught him how to hold himself on stage, but also helped him establish his first close contact with the audience.

Creative path

Oleg Shkarpeta's movement towards recognition and popularity began with covers that the artist published on Instagram. While still at university, the young man performed in a band. Later, he created another group - a duet with a guitarist friend. Together they played in institutions and at local events, gradually moving on to original work.

Oleg received the inspiration for his first track after meeting Jerry Heil's hit "Okhrana, otmena." And in 2019, Sugar released his debut single "Ratata", followed by subsequent masterpieces that were worthy of becoming the leaders of the national charts.

The author and performer shared in one of his interviews that each composition requires different efforts to create. The creative process often begins instantly - the idea "clicks", and Oleg quickly sketches the text and melody. Sometimes the beginning is born behind the guitar. Sometimes one night is enough to create a song, but the standard work cycle can last a month, and sometimes three. This is how new and new author's compositions appear, which instantly gain popularity.

Style and creative development of the performer

Sugar gradually approached the form that today is often called the radio chanson style. Previously, the artist with bright charisma tried himself in hip-hop ("Lavender", "Afterparty") and folk reflections ("Rumors", "Mavka"). However, the most positive feedback from the audience was received by Sugar's ironic songs.

The artist's music combines lightness and emotionality with a satirical look at cultural phenomena and social problems. The lyrics sometimes resemble a mixture of quotes from popular psychological podcasts. At the same time, Sugar's songs are not only entertainment, but also a way of reflection. They demonstrate a non-standard perspective in Ukrainian pop songwriting.

The image behind Oleg Shkarpeta's music is also innovative. Instead of stereotypical roles of a romantic or a typical Don Juan, Sugar captivates with a different approach: a combination of dance, pop rhythms with deeper social messages. The author's satire skillfully combines humor with seriousness - the songs have a recognizable sound and carry a strong message.

Social activity

Oleg gained his first wide popularity not only as a musician, but also as the author of a humorous blog on TikTok. Social platforms have become an important tool for communicating with fans, allowing him to build a strong connection with the audience and significantly contributing to the growth of the artist's recognition.

The singer also actively supports charitable initiatives. In particular, he participates in concerts and other events in support of the Armed Forces of Ukraine. The funds raised go to purchase drones, equipment and other needs of the military.

Famous hits:

• "Tyotya";
• "Mavka";
• "Oleg";
• "Toxic";
• "Vidbita";
• "Yo-yo" and others.

The artist's repertoire includes more than a dozen singles. So fans are waiting for the first studio album of their idol.

Interesting facts about the singer:

• one of his favorite songs is the track "Mavka";
• in the summer of 2025, the hit "Oleg" took second place in terms of the number of Ukrainian listenings on Spotify;
• among the singer's most resonant tracks is the song "Toxic". The track reveals the theme of abusive and manipulative relationships;
• Sugar admits that even despite having experience performing, he feels a slight trepidation before going on stage. However, the excitement is left behind when the artist finds himself in front of fans who support his favorite performer with smiles and applause;
• In addition to singing and blogging, Oleg Shkarpeta is engaged in design and works in the IT field;
• Sugar is open to collaborating with other stars of the scene and would like to sing in a duet with many performers.